{"title":"Essential Drop","description":"","products":[{"product_id":"ember-horse-heavyweight-tee-emvik","title":"Ember Horse Heavyweight Embroidered Tee","description":"\u003cp data-end=\"73\" data-start=\"0\"\u003eMost men don’t buy T-shirts.\u003cbr data-end=\"31\" data-start=\"28\"\u003eThey buy what the T-shirt says about them.\u003c\/p\u003e\n\u003cp data-end=\"160\" data-start=\"75\"\u003eThis one says you don’t move slow. You don’t blend in. You don’t wait for permission.\u003c\/p\u003e\n\u003ch3 data-end=\"193\" data-start=\"162\"\u003eEmber Horse Heavyweight Tee\u003c\/h3\u003e\n\u003cp data-end=\"325\" data-start=\"195\"\u003eAt the center is a running horse — not printed, not pasted — but stitched with \u003cstrong data-end=\"310\" data-start=\"274\"\u003e45,000 tight embroidery stitches\u003c\/strong\u003e. That matters.\u003c\/p\u003e\n\u003cp data-end=\"331\" data-start=\"327\"\u003eWhy?\u003c\/p\u003e\n\u003cp data-end=\"397\" data-start=\"333\"\u003eBecause print fades.\u003cbr data-end=\"356\" data-start=\"353\"\u003ePrint cracks.\u003cbr data-end=\"372\" data-start=\"369\"\u003ePrint peels after washes.\u003c\/p\u003e\n\u003cp data-end=\"418\" data-start=\"399\"\u003eEmbroidery doesn’t.\u003c\/p\u003e\n\u003cp data-end=\"562\" data-start=\"420\"\u003eThis design has depth. Texture. Light hits it differently. When someone stands close, they see the detail. It feels solid because it is solid.\u003c\/p\u003e\n\u003cp data-end=\"586\" data-start=\"564\"\u003eNow let’s talk fabric.\u003c\/p\u003e\n\u003cp data-end=\"702\" data-start=\"588\"\u003eMost “premium” tees in the market are 180–200 GSM. They feel fine on day one. After a few washes, they lose shape.\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"704\"\u003eThis is \u003cstrong data-end=\"742\" data-start=\"712\"\u003e240 GSM heavyweight cotton\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"860\" data-start=\"745\"\u003eThicker. Structured. Holds its shape. Falls better on the shoulders. Doesn’t cling to the body. \u003c\/p\u003e","brand":"emvik","offers":[{"title":"Scarlet Red \/ S","offer_id":47063226253490,"sku":"EMV-OS-240-HOR-RED-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ M","offer_id":47063226286258,"sku":"EMV-OS-240-HOR-RED-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ L","offer_id":47063226319026,"sku":"EMV-OS-240-HOR-RED-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ XL","offer_id":47063226351794,"sku":"EMV-OS-240-HOR-RED-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ S","offer_id":47063226122418,"sku":"EMV-OS-240-HOR-BLACK-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ M","offer_id":47063226155186,"sku":"EMV-OS-240-HOR-BLACK-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ L","offer_id":47063226187954,"sku":"EMV-OS-240-HOR-BLACK-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ XL","offer_id":47063226220722,"sku":"EMV-OS-240-HOR-BLACK-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ S","offer_id":47063226384562,"sku":"EMV-OS-240-HOR-WHITE-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ M","offer_id":47063226417330,"sku":"EMV-OS-240-HOR-WHITE-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ L","offer_id":47063226450098,"sku":"EMV-OS-240-HOR-WHITE-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ XL","offer_id":47063226482866,"sku":"EMV-OS-240-HOR-WHITE-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ S","offer_id":47063226515634,"sku":"EMV-OS-240-HOR-SAGEGREEN-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ M","offer_id":47063226548402,"sku":"EMV-OS-240-HOR-SAGEGREEN-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ L","offer_id":47063226581170,"sku":"EMV-OS-240-HOR-SAGEGREEN-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ XL","offer_id":47063226613938,"sku":"EMV-OS-240-HOR-SAGEGREEN-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ S","offer_id":47063225991346,"sku":"EMV-OS-240-HOR-CAMEL-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ M","offer_id":47063226024114,"sku":"EMV-OS-240-HOR-CAMEL-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ L","offer_id":47063226056882,"sku":"EMV-OS-240-HOR-CAMEL-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ XL","offer_id":47063226089650,"sku":"EMV-OS-240-HOR-CAMEL-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ S","offer_id":47063226646706,"sku":"EMV-OS-240-HOR-GREEN-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ M","offer_id":47063226679474,"sku":"EMV-OS-240-HOR-GREEN-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ L","offer_id":47063226712242,"sku":"EMV-OS-240-HOR-GREEN-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ XL","offer_id":47063226745010,"sku":"EMV-OS-240-HOR-GREEN-XL","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1019\/5378\/files\/horse1-Picsart-AiImageEnhancer.png?v=1770901475"},{"product_id":"crowned-king-heavyweight-tee","title":"Crowned King Heavyweight Embroidered Tee","description":"\u003cp data-start=\"0\" data-end=\"30\"\u003eMost men try to look powerful.\u003c\/p\u003e\n\u003cp data-start=\"32\" data-end=\"84\"\u003eThey add bigger logos. Louder prints. More graphics.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"115\"\u003eBut real power is controlled.\u003c\/p\u003e\n\u003ch3 data-start=\"117\" data-end=\"149\"\u003eCrowned King Heavyweight Tee\u003c\/h3\u003e\n\u003cp data-start=\"151\" data-end=\"243\"\u003eAt the center is a crowned chess king — a symbol of control, patience, and calculated moves.\u003c\/p\u003e\n\u003cp data-start=\"245\" data-end=\"265\"\u003eThis is not a print.\u003c\/p\u003e\n\u003cp data-start=\"267\" data-end=\"397\"\u003eIt is built with \u003cstrong data-start=\"284\" data-end=\"322\"\u003e65,000 precise embroidery stitches\u003c\/strong\u003e. Thread layered over thread to create depth you can actually see and feel.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"416\"\u003eWhy that matters:\u003c\/p\u003e\n\u003cp data-start=\"418\" data-end=\"557\"\u003ePrinted designs sit flat and fade over time.\u003cbr data-start=\"462\" data-end=\"465\"\u003eEmbroidery has texture. It catches light. It keeps its sharpness even after repeated washes.\u003c\/p\u003e\n\u003cp data-start=\"559\" data-end=\"649\"\u003eThe detail in the crown.\u003cbr data-start=\"583\" data-end=\"586\"\u003eThe contrast in the strokes.\u003cbr data-start=\"614\" data-end=\"617\"\u003eThe structure of the king piece.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"686\"\u003eAll of it is stitched, not stamped.\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"707\"\u003eNow the foundation.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"758\"\u003eThis is made from \u003cstrong data-start=\"727\" data-end=\"757\"\u003e240 GSM heavyweight cotton\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"791\"\u003eThat weight changes everything:\u003c\/p\u003e\n\u003cul data-start=\"793\" data-end=\"910\"\u003e\n\u003cli data-start=\"793\" data-end=\"814\"\u003e\n\u003cp data-start=\"795\" data-end=\"814\"\u003eIt holds its shape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"844\"\u003e\n\u003cp data-start=\"817\" data-end=\"844\"\u003eThe shoulders sit properly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"845\" data-end=\"869\"\u003e\n\u003cp data-start=\"847\" data-end=\"869\"\u003eThe collar stays firm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"870\" data-end=\"910\"\u003e\n\u003cp data-start=\"872\" data-end=\"910\"\u003eThe fabric doesn’t cling or look thin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"912\" data-end=\"992\"\u003eLightweight fabric looks good on a hanger. Heavyweight fabric looks good on you.\u003c\/p\u003e\n\u003cp data-start=\"994\" data-end=\"1042\"\u003eThis piece is built for men who think long term.\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1143\"\u003eYou don’t make rushed moves.\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eYou don’t follow noise.\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eYou don’t need loud branding to stand out.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1204\"\u003eStrong fabric.\u003cbr data-start=\"1159\" data-end=\"1162\"\u003eHigh-density embroidery.\u003cbr data-start=\"1186\" data-end=\"1189\"\u003eFocused design.\u003c\/p\u003e\n\u003cp data-start=\"1206\" data-end=\"1255\"\u003eThat combination creates presence without effort.\u003c\/p\u003e\n\u003cp data-start=\"1257\" data-end=\"1299\"\u003eIf you want something disposable, skip it.\u003c\/p\u003e\n\u003cp data-start=\"1301\" data-end=\"1373\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIf you prefer structure, detail, and durability — this is built for you.\u003c\/p\u003e","brand":"emvik","offers":[{"title":"Noir Black \/ S","offer_id":47063300866226,"sku":"EMV-OS-240-CK-BLACK-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ M","offer_id":47063300898994,"sku":"EMV-OS-240-CK-BLACK-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ L","offer_id":47063300931762,"sku":"EMV-OS-240-CK-BLACK-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ XL","offer_id":47063300964530,"sku":"EMV-OS-240-CK-BLACK-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ S","offer_id":47063300997298,"sku":"EMV-OS-240-CK-WHITE-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ M","offer_id":47063301030066,"sku":"EMV-OS-240-CK-WHITE-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ L","offer_id":47063301062834,"sku":"EMV-OS-240-CK-WHITE-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ XL","offer_id":47063301095602,"sku":"EMV-OS-240-CK-WHITE-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ S","offer_id":47063300735154,"sku":"EMV-OS-240-CK-CAMEL-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ M","offer_id":47063300767922,"sku":"EMV-OS-240-CK-CAMEL-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ L","offer_id":47063300800690,"sku":"EMV-OS-240-CK-CAMEL-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Light Camel \/ XL","offer_id":47063300833458,"sku":"EMV-OS-240-CK-CAMEL-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ S","offer_id":47063300604082,"sku":"EMV-OS-240-CK-RED-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ M","offer_id":47063300636850,"sku":"EMV-OS-240-CK-RED-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ L","offer_id":47063300669618,"sku":"EMV-OS-240-CK-RED-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Scarlet Red \/ XL","offer_id":47063300702386,"sku":"EMV-OS-240-CK-RED-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ S","offer_id":47063301128370,"sku":"EMV-OS-240-CK-SAGEGREEN-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ M","offer_id":47063301161138,"sku":"EMV-OS-240-CK-SAGEGREEN-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ L","offer_id":47063301193906,"sku":"EMV-OS-240-CK-SAGEGREEN-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Sage Green \/ XL","offer_id":47063301226674,"sku":"EMV-OS-240-CK-SAGEGREEN-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ S","offer_id":47063301259442,"sku":"EMV-OS-240-CK-GREEN-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ M","offer_id":47063301292210,"sku":"EMV-OS-240-CK-GREEN-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ L","offer_id":47063301324978,"sku":"EMV-OS-240-CK-GREEN-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Verdant Glow Green \/ XL","offer_id":47063301357746,"sku":"EMV-OS-240-CK-GREEN-XL","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1019\/5378\/files\/king1-Picsart-AiImageEnhancer.png?v=1770904858"},{"product_id":"deadpool-heavyweight-embroidered-tee","title":"Deadpool Heavyweight Embroidered Tee","description":"\u003cp data-start=\"0\" data-end=\"29\"\u003eSome people like superheroes.\u003c\/p\u003e\n\u003cp data-start=\"31\" data-end=\"57\"\u003eSome people like strength.\u003c\/p\u003e\n\u003cp data-start=\"59\" data-end=\"110\"\u003eThis one gives you both — without looking childish.\u003c\/p\u003e\n\u003ch3 data-start=\"112\" data-end=\"152\"\u003eDeadpool Heavyweight Embroidered Tee\u003c\/h3\u003e\n\u003cp data-start=\"154\" data-end=\"193\"\u003eAt first glance, it’s clean and simple.\u003c\/p\u003e\n\u003cp data-start=\"195\" data-end=\"207\"\u003eLook closer.\u003c\/p\u003e\n\u003cp data-start=\"209\" data-end=\"360\"\u003eThe Deadpool character and text are built with \u003cstrong data-start=\"256\" data-end=\"286\"\u003e45,000 embroidery stitches\u003c\/strong\u003e. Not printed. Not heat pressed. Every detail is stitched into the fabric.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"375\"\u003eThat matters.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"510\"\u003ePrinted graphics fade, crack, and peel after washes.\u003cbr data-start=\"429\" data-end=\"432\"\u003eEmbroidery keeps its shape. The threads stay sharp. The design keeps its edge.\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"568\"\u003eYou get texture. Depth. A design that doesn’t look flat.\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"583\"\u003eNow the base.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"638\"\u003eThis tee is made from \u003cstrong data-start=\"607\" data-end=\"637\"\u003e240 GSM heavyweight cotton\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"753\"\u003eMost graphic T-shirts in the market use lighter fabric to cut cost. They feel soft at first, then lose structure.\u003c\/p\u003e\n\u003cp data-start=\"755\" data-end=\"790\"\u003e240 GSM changes the fit completely:\u003c\/p\u003e\n\u003cul data-start=\"792\" data-end=\"906\"\u003e\n\u003cli data-start=\"792\" data-end=\"824\"\u003e\n\u003cp data-start=\"794\" data-end=\"824\"\u003eIt falls straight, not clingy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"825\" data-end=\"850\"\u003e\n\u003cp data-start=\"827\" data-end=\"850\"\u003eThe shoulders sit firm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"851\" data-end=\"880\"\u003e\n\u003cp data-start=\"853\" data-end=\"880\"\u003eThe collar holds its shape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"881\" data-end=\"906\"\u003e\n\u003cp data-start=\"883\" data-end=\"906\"\u003eIt feels solid in hand.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"908\" data-end=\"1034\"\u003eThe character holding weights sends a clear signal — strength with attitude. It’s playful, but not weak. Bold, but controlled.\u003c\/p\u003e\n\u003cp data-start=\"1036\" data-end=\"1050\"\u003eThis works if:\u003c\/p\u003e\n\u003cul data-start=\"1051\" data-end=\"1194\"\u003e\n\u003cli data-start=\"1051\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1053\" data-end=\"1108\"\u003eYou like character designs but want them done properly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1109\" data-end=\"1140\"\u003e\n\u003cp data-start=\"1111\" data-end=\"1140\"\u003eYou care about fabric weight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1141\" data-end=\"1194\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1194\"\u003eYou want something that lasts more than one season.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1196\" data-end=\"1212\"\u003eSimple equation:\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1310\"\u003eHeavy fabric + detailed embroidery + strong character concept = a piece that feels worth owning.\u003c\/p\u003e\n\u003cp data-start=\"1312\" data-end=\"1382\"\u003eIf you just want a cheap printed graphic, there are plenty of options.\u003c\/p\u003e\n\u003cp data-start=\"1384\" data-end=\"1465\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIf you want something built with structure and detail, this is the better choice.\u003c\/p\u003e","brand":"emvik","offers":[{"title":"Ivory White \/ S","offer_id":47063312793778,"sku":"EMV-OS-240-DPL-WHITE-S","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ M","offer_id":47063312826546,"sku":"EMV-OS-240-DPL-WHITE-M","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ L","offer_id":47063312859314,"sku":"EMV-OS-240-DPL-WHITE-L","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Ivory White \/ XL","offer_id":47063312892082,"sku":"EMV-OS-240-DPL-WHITE-XL","price":799.0,"currency_code":"INR","in_stock":true},{"title":"Noir Black \/ 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